Privacy Policy

 

Introduction

This Privacy Notice explains in detail the types of personal data Yeoman Yarns Ltd (also referred hereafter as ‘we', ‘us', ‘our', ‘Yeoman Yarns') may collect about you when you interact with us. It also explains how we’ll store and handle that data, and keep it safe, ensuring your privacy is protected at all times.

We know that there’s quite a lot of information here, but we want you to be fully informed about your rights, and how Yeoman Yarns Ltd uses your data.

We hope the information below will answer any questions you may have but if not, please do get in touch with us by emailing sales@yeomanyarns.co.uk or calling us on +44 (0)116 240 4464.

When Do We Collect Personal Data?

Yeoman-Yarns.co.uk (the “Site”) is owned and run by Yeoman Yarns Ltd. (‘we', ‘us', ‘our', ‘Yeoman Yarns' ). We believe it is important to let you know what information is collected from the Site and why, and what we do with this information.

At Yeoman Yarns Ltd, we collect personal information about you in order to provide a personalised experience catered to you. This also allows us to alert you to administrational, product or service changes, and for marketing purposes. We gather this information about you when you engage in the following ways:

  • You register an account with us or subscribe to yeoman-yarns.co.uk and marketing channels
  • You place orders or redeem gift cards from us on the phone or online.
  • You sign up to competitions or special offers.
  • You interact with us online via social media, digital advertising on our or any other website where Yeoman Yarns is represented.
  • When you provide a testimonial or feedback or comment on blogs and articles that are represented by Yeoman Yarns.
  • When you join a Yeoman Yarns loyalty program.
  • You attend an event, where we are acting as a sponsor.
  • When you contact us by any means with queries, complaints etc
  • When you contact any of the Yeoman Yarns’ Team and ask to email you information about a product.
  • When you choose to complete any surveys we send you.

When you register your personal information with Yeoman Yarns Ltd, you consent to the use of your personal data in line with Yeoman Yarn’s Privacy Policy. If you are under the age of 16, you must inform a parent or guardian about our privacy policy and obtain their agreement to this privacy policy before using any of our online services, including, but not limited to, registration with Yeoman Yarns Ltd, subscribing to our newsletter or placing an order with us.

What Personal Data is Collected?

We’ll only ask for and use your personal data collected for recommending items of interest and to tailor your shopping experience with us. Of course, it’s always your choice whether you share such details with us.  

We may collect and store information which includes, but is not limited to, the following information about you:

  • Your personal details: Title * Your Name * Delivery & Billing Address * Phone Number * E-mail Address (Collectively ‘Your Personal Data’)
  • For your security, we’ll also keep an encrypted record of your login password if you set up a Yeoman Yarns Ltd account.
  • We collect notes from our conversations with you, details of any complaints or comments you make, details of purchases you made, items viewed or added to your basket, gift voucher redemptions, web pages you visit and how and when you contact us.
  • Details of your shopping preferences.
  • Payment card information. Your card details are encrypted on our site when orders are made on line and when orders are taken over the phone we record these under the credit card provider’s handling rules.  Your details are kept secure until your order has been processed and then destroyed.
  • Your comments and product reviews. 
  • To deliver the best possible web experience, we collect technical information about your internet connection and browser as well as the country and telephone code where your computer is located, the web pages viewed during your visit, the advertisements you clicked on, and any search terms you entered.
  • Your social media username, if you interact with us through those channels, to help us respond to your comments, questions or feedback.

 

How We Use Your Personal Data:

At Yeoman Yarns Ltd we want to give you the best possible customer service experience.  The data privacy law allows this as part of our legitimate interest in understanding our customers and providing the highest levels of service.

Your Personal Data’ enables us to provide the following;

  • To process any orders that you make by using our website. If we don’t collect your personal data during checkout, we won’t be able to process your order and comply with our legal obligations.
  • For example, your details may need to be passed to a third party to supply or deliver the product that you ordered, and we may keep your details for a reasonable period afterwards in order to fulfil any contractual obligations such as refunds and exchanges.
  • A personalised service on the Yeoman Yarns site which targets information, services, content and offers relevant to you
  • To alert you to any administrational, product or service changes
  • For Marketing purposes such as competitions, promotions, or marketing events, etc.
  • To respond to your queries, refund requests and complaints. Handling the information you sent enables us to respond. We may also keep a record of these to inform any future communication with us and to demonstrate how we communicated with you throughout. We do this on the basis of our contractual obligations to you, our legal obligations and our legitimate interests in providing you with the best service and understanding how we can improve our service based on your experience. 
  • To process payments and to prevent fraudulent transactions.
  • With your consent, we will use your personal data, preferences and details of your transactions to keep you informed by email, web, text and telephone about relevant products including tailored special offers, discounts, promotions, events, competitions and so on. Of course, you are free to opt out of hearing from us by any of these channels at any time.
  • To send you relevant, personalised communications by post in relation to updates, offers, services and products. We’ll do this on the basis of our legitimate business interest.  You are free to opt out of hearing from us by post at any time.
  • To send you communications required by law or which are necessary to inform you about our changes to the services we provide you. For example, updates to this Privacy Notice, product recall notices, and legally required information relating to your orders. These service messages will not include any promotional content and do not require prior consent when sent by email or text message. If we do not use your personal data for these purposes, we would be unable to comply with our legal obligations.
  • To administer any of our prize draws or competitions which you enter, based on your consent given at the time of entering.
  • To develop, test and improve the systems and products we provide to you. We’ll do this on the basis of our legitimate business interests.
  • To comply with our contractual or legal obligations to share data with law enforcement. 
  • In the event you do not wish for us to use ‘Your Personal Data’ for marketing purposes, please either:
  • Click on the ‘Unsubscribe’ link in the emails we have sent you (if any).
  • Contact the Yeoman Yarns Team via emailing sales@yeomanyarns.co.uk requesting that you wish to be removed from our marketing database.

 

We will never collect personal data about you without your explicit consent. We will retain the data until the time at which you decide to ‘unsubscribe’ (as above). 

Yeoman Yarns Ltd will also conduct an annual review of all data held by the company and will remove any data no longer needed.

You can check the information that we hold about you by e-mailing us at sales@yeomanyarns.co.uk or writing to us at Yeoman Yarns Limited, Unit 2, Priory Business Park, Wistow Road, Kibworth, Leicester LE8 0RX.  An administration fee of £10 will be payable to Yeoman Yarns Ltd.

We will provide this information within 40 calendar days of receipt of the information request. If you find any inaccuracies, we will delete or correct it promptly.

The personal information which we hold will be held securely in accordance with our internal security policy and the law.          

Yeoman Yarns Ltd will neither sell your personal data to third parties nor market it elsewhere. The employees of Yeoman Yarns Ltd are duty-bound to respect the confidentiality of your data.

If you wish to discuss the personal data we hold about you or make a complaint, please contact sales@yeomanyarns.co.uk in the first instance in order that we can investigate thoroughly. 

Should you find our response unsatisfactory, you can make a formal complaint with the Information Commissioners Office by calling 0303 123 1113.

 

How Long Will We Keep Your Personal Data?

We take appropriate measures to ensure that any personal data is kept secure and is kept for only so long as is necessary for the purpose for which it is used.

If your personal details change or if you have any queries about how we use your personal data, please notify the Yeoman Yarns Team by emailing to sales@yeomanyarns.co.uk or writing to us at Yeoman Yarns Limited, Unit 2, Priory Business Park, Wistow Road, Kibworth, Leicester LE8 0RX.

 

What Information is Automatically Recorded?

When you access the Yeoman Yarns Ltd website, general non-personal information (Internet browser used, number of visits, average time spent on site, pages viewed) is recorded automatically (not as part of website maintenance). This information is used to gauge our website's appeal and to improve its content and functionality. Your data is not processed any further nor is it transmitted to any third parties.

 

Our Use of Cookies

We may use technology to track the patterns of behavior of visitors to our site. This can include using a cookie internet file, a small file that is sent by our web server to your computer, which we can access when you make return visits to our website.

Storing cookies is usual practice for any website that needs to remember what its users’ preferences are and we use cookies to keep track of your selections on the website. You can usually modify your browser to prevent this happening (www.aboutcookies.org) for more information on this. If you choose not to receive cookies, you may still use most of the features on our website, including the ability to purchase items.

 

In line with the ICC UK Cookie Guide, four types of cookies function online:

 

Category 1: strictly necessary cookies

These cookies are essential in order to enable you to move around the website and use its features, such as accessing secure areas of the website. Without these cookies services you have asked for, like shopping baskets or e-billing, cannot be provided.

 

Category 2: performance cookies

These cookies collect information about how visitors use a website, for instance which pages visitors go to most often, and if they get error messages from web pages. These cookies don’t collect information that identifies a visitor. All information these cookies collect is aggregated and therefore anonymous. It is only used to improve how a website works.

 

Category 3: functionality cookies

These cookies allow the website to remember choices you make (such as your user name, language or the region you are in) and provide enhanced, more personal features. For instance, a website may be able to provide you with local weather reports or traffic news by storing in a cookie the region in which you are currently located. These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages that you can customise. They may also be used to provide services you have asked for such as watching a video or commenting on a blog. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites.

 

Category 4: targeting cookies or advertising cookies

These cookies are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaigns. They are usually placed by advertising networks with the website operator’s permission. They remember that you have visited a website and this information is shared with other organisations such as advertisers. Quite often targeting or advertising cookies will be linked to site functionality provided by the other organisation.

 

Source: https://www.cookielaw.org/media/1096/icc_uk_cookiesguide_revnov.pdf

 

Our Security Policy

To process an order, we need your credit / debit card number and expiry date, plus any security details that the credit card processor may require. Yeoman Yarns Ltd employs trusted and reputable third-party hosting agents and payment providers to ensure the security of personal data. All credit card details that are given to us by you the customer are done so on a secure server using Sage Pay. The transfer of the purchase details from our site to Sage Pay are encapsulated using their encrypted and digitally-signed protocol. This uses a combination of standard methods to ensure that the information passed is secure and tamper-proof. Sage Pay is level 1 (the highest level) PCI DSS compliant and is regulated by qualified security assessor Trustwave. Please note, we do not store any financial information from you.

 

Changes to our Privacy Policy

We reserve the right to modify this Privacy Policy at any time. Any material changes we may make to our Privacy Policy will be updated in our Privacy Policy section. Please review it occasionally to remain informed and updated.

 

Any Questions?

We hope this Privacy Notice has been helpful in explaining the way we handle your personal data and your rights to control it.

If you have any questions please contact the Yeoman Yarns Team who will be pleased to help you by either emailing us at sales@yeomanyarns.co.uk or writing to us at: Yeoman Yarns Limited, Unit 2, Priory Business Park, Wistow Road, Kibworth, Leicester LE8 0RX. 

 

This Policy was last updated on 14/05/2018.

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